Skip to main content

Funnel Chart Usage Methods and Scenarios

Background Introduction

Funnel charts are suitable for business processes that are relatively standardized, have long cycles, and many links. Through the comparison of business data at various links of the funnel, problems can be intuitively discovered and explained.

Currently supports both vertical and horizontal funnel charts. Except for the different directions of the funnel, other settings are the same. You can choose to use them according to actual scenarios:

image.png

Usage Methods

  1. Prepare the data source that needs to be displayed, you can refer to the following:

image.png

  1. Select chart type, select "Pie Chart and Funnel Chart", need 1 dimension, 1 numerical value, or 0 dimensions, multiple numerical values;

According to the suggested visualization drawing prompts, drag the corresponding dimensions and numerical values to the drawing area.

image.png

It should be noted that if you drag one dimension and one numerical value, then drag another numerical value, the dimension field will automatically disappear.

  1. Drag in dimension and numerical fields (you can set filters, sorting, etc. according to actual scenarios):

image.png

  1. Explanation of conversion rate and reach rate:

Conversion rate is current link count/previous link count, for example, the conversion rate 20%=504/2520 in the figure below.

Reach rate is current link count/first link count, for example, the reach rate 5.04%=504/10000 in the figure below.

image.png

  1. Conversion rate name supports modification:

image.png